Netflix is shifting its focus towards Indian Audience

After the success of Sacred Games and Ghoul, one thing is certain – Netflix has shifted its attention towards Indian Audience. 

Bhabhiji Ghar Par Hain? is a TV show, showing contemplation of adultery in a satirical tone with a broad wavelength of funny characters. The show is based on 2 families living in a mohalla of Kanpur. The show is filled with regional dialect and slang which gives it a regional taste of Central Uttar Pradesh Region. Netflix aired this show on 14th April 2017. Within a week, it reached to nearly every country in the world. 

Sacred Games is based on Vikram Chandra’s novel which was written in 2006. It is an original Netflix series with Indian context made in order to compete with Amazon Prime’s Indian context shows. Same with Lust Stories, Ghoul, Love per square foot, etc to balance the power.

Netflix was founded 1997. Netflix’s primary business is its subscription-based streaming media service, which offers online streaming of a library of films and television programs including those produced in-house. As of July 2018, Netflix has 130 million total subscribers worldwide, including 57.38 million in the United States. 

Netflix is also facing stiff competition from Amazon Prime. The Titans of Web-based media service are fighting in India under the umbrella of data flooding caused due to competition between Indian telecom services. To gain an inch of space, both have started launching Indian content, in order to lure Indian audience. This helped them to connect with the non-English speaking audience which doesn’t get enthralled with foreign TV shows. 

Netflix might need more than just regional TV shows to get a strong-foot in India. They should also reconsider the subscription prices and offers. It is a boon that 4G war is going on due to which Indian users are getting enough data to watch Netflix regularly. But a large user base is still untapped from either of Netflix or Amazon Prime. Bringing that chunk into the stream will be the real challenge. 

What do you think?

Written by Sugat Srivastava

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