Fashion brands that revolutionized sustainability

Eons of merely talk-talk sustainability in the homes of many fashion industry, we have brands that unhypocritically talks and puts words into action. Sustainable high-street fashion brands have taken a foot further into recycled and innovative environment-friendly fabrics.



Image source: Vickerey

Their garments come straight from organic and recycled fabrics which are crafted with sustainable materials. The use of low-impact dyes, bio-degradable fabric softeners, and water conserving washes makes it an eco-friendly brand. They use 60 percent of the organic cotton used annually in place of conventional cotton. The brands also take up the responsibility to conserve 2,100 trees, 400 cubic yards of landfill, 860k gallons of water and 120 tons of CO2 annually. Their apparel reaches out to men, women, Unisex, children, and youth.



Image source: Amour Vert

Green Love is what AMOUR VERT stands for, for its healthier, versatile fashion and a fast-growing fashion. It believes in conserving the planet for generations to come.

AMOUR believes in creating a sustainable environment by eliminating the waste from their clothing and to reach the highest production standard. 97 percent of their products are made in California. They have many gender biased factories set up in San Francisco and Oakland. Their fabrics are unique in softness, design, and durability with sustainability in mind. ‘Harvested Beechwood is their signature modal fabric which is harvested free of harmful pesticides, biodegradable, and luxuriously soft fabrics.



Image source: Refinery29

H & M believes in the vision of recycling used garments in order to renew its brand new. On March 28, 2019 – it celebrates its Conscious Exclusive collection with a launch party in Los Angeles. The Conscious Collection believes in the healing power of nature while also embracing innovation for their up-styled consumers. They introduced three sustainable clothing on their Conscious Collection.

Pinatex- a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM Foam, a plant-based flexible foam using algae biomass; and Orange Fibre, sustain silk-like fabrics made citrus juice by-products. The collection is inspired by natural beauty and natures importance in surrounding us.



Image source: Style and Senses

A brand that believes in recycling at least 100,000 garments through things like Ref Vintage sourcing, thredUP and Rent the Runaway partnerships,  and RefRecycling. Their tie-up with Osometex helps them to reduce and recycle the fibers into new yarns and fabrics. This is done in order to reduce the use of virgin materials, also eliminating the use of water content through a mechanical process.



Image Source: Greyish green

Technological innovation has never stopped ‘People Tree’ into believing in traditional skills combined with innovative technologies. They use skills such as hand knitting or hand embroidery in order to generate employment in rural areas where work is often scarce. The clothes are produced using low impact dyes and are free from harmful azo chemicals which are used in clothing manufacture. There environment-friendly organic cotton brushed velvet, TENCEL Lyocell silky party wear is few from their new fabric collection.

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Written by Sanghamitra Gogoi

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