A stark contrast that we get to learn from Nike offers on plus sizes is there marketing skill and unique ideas for campaigns. The brand recently launched a new collection for the plus sizes suggesting the thought that- now plus size women can feel confident and liberated too. The sizes were introduced on Wednesday at the Nike London store.
In one of their press releases Nike says- “To celebrate the diversity and inclusivity of sport, space will not just celebrate local elite and grassroots athletes through visual content, but also show Nike plus sizes and para-sport mannequins for the first time on a retail space.” Nike takes a step forth in making a bigger and bold investment in women sports apparel.
Is Nike bridging the gap between insecurity and confidence amongst women or does it have a derogatory side to it? “With the incredible momentum in women’s sport right now, the redesigned space is just another demonstration of Nike’s commitment to serving the female athlete”- says Sarah Hannah, Nike’s general manager and vice president for women in Europe, the Middle East, and Africa.
Overall, many fitness fanatics took to twitter raising tweets in support of their plus-size campaign while few were a pinch disappointment and let down.