Odisha’s ‘Boyanika’ ties up with NIFT designers to promote handloom weavers

Boyanika, the high-fabric hand-woven brand from Odisha who has earned its name and reputation for more than Five decades. It offers consumers in India with authentic design and high-quality fabrics. Lately, the brand has collaborated with designers from the National Institute of Fashion Technology (NIFT) to help the weaver of Odisha to promote their fabrics in the form of finished garments.

Image source: Wikipedia

The fabrics will be used by the designers to produce garments that are readymade and will be available at the Designer Garment Cell in Bayan Bhawan. Boyanika also has plans to tie up with other designers of the state after getting feedback from the Designers Garment Cell,” said Subha Sharma, Secretary of the handlooms, textiles and handicrafts department to TOI.

The fabrics will centre around youngsters where attires such as shirts, jackets, coats, Punjabi kurtis, jackets, lehengas, frocks, chudidars. “There is a change in people’s preference for organic and handloom clothes and many big brands and retail outlets are now focusing on this segment. In the last few years, there has been a major shift in people’s choice of clothing. We have been designing a whole range of clothes for youngsters- from spaghetti tops, palazzo, pants, gowns and dresses,” says Ranjan Dash, alumnus of NIFT, Gandhi Nagar. Keeping in view with the demands of the customers there are plans to invite more weavers to participate.

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Written by Sanghamitra Gogoi

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