Hasselblad collaborates with Motorola to shift the paradigm of Mobile Photography

Victor Hasselblad AB is a Swedish manufacturer of medium-format cameras, photographic equipment and image scanners based in Gothenburg, Sweden. Motorola, a wounded tiger in electronics, is trying to find the second life. The life which could get it out of the mediocre present and once again rule the world.

Hasselblad and Moto have teamed up to design an imaging experience that completely transforms mobile photography.

Around the world, the name Hasselblad is synonymous with the finest camera equipment ever made. Some of the most iconic images in history have been taken with Hasselblad cameras, from shots on the moon to Abbey Road. For the first time, Hasselblad is bringing their unique, iconic design and imaging experience to the mobile space.

The Hasselblad True Zoom with 10x Optical Zoom adds an advanced imaging experience to your Moto Z smartphone in a snap. Now you can use your smartphone to capture images in ways that have never been possible, fueling your creativity and letting you share the brilliant results.

Some of the results of the collaboration are these pics from:



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